All your advertising and real profit in one dashboard

It gathers data from your advertising and sales channels, calculates ROAS, shows your real net profit, and suggests concrete recommendations — what to boost, what to cut, and what to shut off. All in one dashboard, without hopping between ten tabs.

BaseLinker (sales and orders), Google Ads and Meta (spend and campaign ROAS), Google Analytics 4 (traffic and conversions), Allegro (sales and commissions), and Fakturownia (company costs for calculating net profit).

No. It works in suggest-only mode — it analyzes and advises, but never spends anything or changes anything in your campaigns on its own. Every decision stays with you.

Access is strictly read-only — RoasLens doesn't change campaigns or budgets and doesn't issue invoices. You connect Allegro via OAuth, so you never hand over your password or Client Secret. API keys are encrypted (AES-256-GCM) and never travel back to the browser, and every login is protected by a code sent to your e-mail. You can disconnect a source, or delete your account along with its data, with a single click. Details are on the Security page.

If every week you open the spreadsheet, pull the spend from your ad dashboards, and add the commissions and cost of goods — it probably is, and I sincerely congratulate you. RoasLens does the same thing without that work: the data flows in on its own, and you have the result as of today, not a month later. The difference lies in regularity, not in a spreadsheet's ability to do math.

Yes. After subtracting ads, commissions, and costs you see your net profit. This data is private — only the account owner sees it.

Yes. You can invite a collaborator (a marketer) who will see the advertising analytics and recommendations, but will have no access to profit, costs, or finances.

Yes. The accounting module shows your real income (revenue minus costs, the way your accountant counts them), automatically calculates turnover and PIT income tax, converts foreign invoices at the NBP exchange rate including customs duty, can read amounts from PDFs with AI, and prepares an annual summary. Only the account owner sees this data.

It's a calendar that combines holidays and seasons in Poland, the weather, and the consumer biorhythm — the rhythm of paydays and benefit payouts calibrated against your sales. You see when demand is about to rise, so you can boost your budget before it takes off instead of reacting after the fact.

Automatically, in the background. You don't have to do anything — you open the dashboard and simply know where you stand. You can also refresh manually with one click.

Sebastian Pietrzak — an e-commerce seller, not a software house. The tool grew out of the needs of my own store, and behind it stands a registered company with an EU VAT ID and an address, not an anonymous startup. Access is read-only, the code has been through an internal security audit with 24 fixes implemented, and you can disconnect with a single click. This is a one-person operation, and I'd rather you know that before you sign up than after.

You create an account with your e-mail and a verification code, connect your first channel, and click refresh. No installation, no credit card — everything runs in the browser.